As we close out another year and step into 2026, a remarkable shift is beginning — one that echoes wisdom written nearly three centuries ago. On July 21, 1748, Benjamin Franklin published his short essay Advice to a Young Tradesman, Written by an Old One. In it, he wrote the words that would define an era: "Time is Money."
Franklin understood something that most people of his time did not: that time is a finite resource, and wasting it is the same as wasting money. In 2026, that lesson is more relevant than ever.
Technology Airtime is the modern expression of Franklin's insight. It is the time wasted while using computers, smartphones, and tablets — the time when you are waiting on the technology, or the technology is waiting on you.
In 2026, the world is finally beginning to understand Technology Airtime. Businesses are measuring it. Governments are studying it. And individuals are starting to ask the question that Fischer Publishing has been asking since 1999: How much is your Technology Airtime costing you?